Meet the founder of Beaufort Creatine: From cycle courier, to firefighter to Mr. Createign.
London 2007
BYCABOY was born. Seb started one of the first cycle courier only businesses in London. After 8 years of establishing himself, he had a variety of clients from legal to post production, government services and a handful of celebrities.
Meet Seb The Cyclist
Back in London, Seb was also an ambassador for a cycle company and modelled for various brands, allowing him to combine his two great passions - cycling & fashion.
Devon 2014
While Seb loved the hustle and bustle of London, he had the opportunity to start fresh, moving to a tiny sea town in the South of Devon.
Meet Seb the firefighter
In a twist of serendipity, Seb joined the fire rescue service. Within 8 years, he completed all his goals in the service: Becoming a medical responder, blue light driver, instructor and course director for recruits practical assessments. And lastly - respond to a burning thatched roof - the dream of any firefighter. During his time at the service, he also worked as a home safety technician, making sure that vulnerable people are as protected as possible from fires, which allowed him to witness the shadow sides of beautiful Devon - brute poverty and a rising obesity rate in the face of a ubiquitous cost of living crisis.
[cont.]
As Seb met a lot of senior people struggling with maintaining mobility, Seb's belief in how important it is to stay active, especially as one ages, was particularly influenced - not for aesthetics but for healthy and graceful aging. While in Devon, he discovered his passion for Calisthenics, working out at home. To this day, Seb never had a gym membership and truly believes that anyone can work out at home with simple everyday stuff we have lying around in the house. These impressions he collected over the years laid the pathway for Seb to create a world where we can make health affordable.
Meet Mr. Createign
Teignmouth 2025
Beaufort was born. After 8 years of serving as a full-time on-call firefighter, he left the service to start up Beaufort with his other half.
Known as Mr. Createign, he loves to create behind-the-scenes and other light-hearted content for our local community, who showed nothing but love and support for the new business, while also educating the general public of the various health benefits creatine has to offer.
beautifully strong
BEAU
FORT
Etymology
beau /bəʊ/
"beautiful" deriving from Old French bel, rooted in Latin bellus.
fort /fɔːrt/
"strong" deriving from Middle English & Anglo-French fort(e), rooted in Latin fortis.